If you’ve ever seen a flip book, you know how it works.īut chances are, when you ask “what is animation?” you want something more than a technical definition. So without further ado, let’s get moving! What is animation?Īnimation is the capturing of sequential, static images-drawings or photos of inanimate objects-and playing them in rapid succession to mimic real world motion. We also showcase the business side of animation, explaining how it can improve both the UX of your website and the effectiveness of digital marketing campaigns. We discuss animation for designers and give some techniques from the heyday of cartoons a much-needed update for the modern era. In this article, we give an all-encompassing animation overview. And considering the restraints of live footage, sometimes an animation of a bouncing ball works best. ![]() Of course, it offers a whole new medium for expression and creativity, but on a more practical level, the movement of animation attracts more attention than static images. It’s an effective tool for visual communication. In the digital era, animation can do more than just entertain children with a boat-driving mouse. ![]() Whether it was a Disney movie as a kid or maybe a 3D game cutscene that blew you away, there was always something spectacular when imaginary characters move and act as in real life.Īnd don’t think that power went unnoticed by graphic designers. There was a point in everyone’s life when animation was just the coolest thing you’d ever seen.
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